The fashion for war: women and language 1914-1915

© IWM (Art.IWM PST 10122)

‘There are certain garbs and modes of speaking, which vary with the times; the fashion of our clothes being not more subject to alteration than that of our speech’. This quotation from John Denham was  used by Samuel Johnson in the eighteenth century as he gathered up his own collection of words for the Dictionary.  Nevertheless, while written long before WWI, Denham;’s words remain interestingly resonant for the Words in War-Time archive in 1914-15. As Andrew Clark noted in the archive, ‘mode’ as seen terms of war-time fashion could display a striking consonance with war itself. Language moreover acted as a ready conduit for such ideas, revealing the new – and highly fashionable — prominence of items such as cartridge buttons or colours such as Joffre blue for the new season.

As Clark explored, diction of this kind easily testified to the popularity of war, offering other forms of allegiance and patriotic display.  Patriotism, as the archive confirms, was particularly productive in late 1914-early 1915.

Zeppelinphobia !

‘This item is from The Great War Archive, University of Oxford (www.oucs.ox.ac.uk/ww1lit/gwa); © [Dr Edmund Morgan-Warren]’

Zeppelins featured, of necessity, in the Words in War-Time archive from the early weeks of war. Reports in the Evening News in September 1914, for example, detailed aerial attacks on Antwerp in which zeppelins played a prime role (‘The Zeppelin airship which on Tuesday night threw bombs on Antwerp also attempted to blow up a railway tunnel near Wetteren’). As the early diction of the war confirmed, Zeppelin operated as a particularising adjective, modifying airship, rather than as a noun per se. Like shrapnel, it was, in origin, an eponym or ‘One whose name is a synonym for something’, as the Oxford English Dictionary explained  when the relevent entry appeared in October 1921: ‘In full Zeppelin airship: a dirigible airship; properly, one of a type constructed by Count Zeppelin of Germany in 1900’,

In the changing familiarities of the war years, airship was nevertheless often deemed redundant and Zeppelin — alongside contracted forms such as Zep and Zepp — instead came to function as nouns in their own right,as in the extract below:

The Germans are making much use of aerial scouting. Their usual plan is to send out aeroplanes, which are followed by a Zeppelin with explosives (The Scotsman, Tuesday September 8th)

As early news reports of this kind indicate, the nature of attack could, via zeppelins, be extended in new and terrifying ways.