Austerity Britain in 1914-15: from war economy to radium bread.


Copyright. Imperial War Museum. The poster dates from 1917, and illustrates a later phase of what came to be known as voluntary food rationing.

War economy   n.  (a) a measure taken in order to save money or other resources because of a war;  (b) an economy, characteristic of wartime, in which a large part of the labour force is engaged in arms production, etc., rather than in the production of goods for export or for civilian use (OED)

1919   W. B. Yeats Cutting of Agate 16   The Print Room of the British Museum is now closed as a war-economy.

While the OED’s entry for war was written in 1921, war-economy would make its way into the dictionary only in the final volume of the four Supplements edited by Robert Burchfield between 1972 and 1986. Dated to 1919, the earliest  evidence, as in extract given above, derived from the poet W. B. Yeats. War economy, and the exigencies of conflict as experienced on the Home Front, has, however, a far earlier history as detailed in the Words in War-time archive. Prominent from the autumn of 1914, it can, as the archive confirms, prompt a wide range of associated forms.

Economy in the sense ‘careful management of resources, so as to make them go as far as possible’ was. of course, already well-established (the OED traces evidence of relevant use to 1670). It would nevertheless, as Clark observed, emerge as yet another ‘catch-phrase’ of the war, often being made part of a wider rhetoric of sacrifice by which individuals could be seen to ‘do their bit’, and integrated alike into government advice and popular advertising.  “Study economy and health’ was, as one advertisement proclaimed, a particularly appropriate ‘Maxim for War-Time’ — a premise realised in this instance by the injunction to drink ‘Pure Indian tea‘. Continue reading